Estée Lauder - Advertising Campaign

My project draws inspiration from the renowned Indian painter Raja Ravi Varma, who made pioneering contributions to Indian art during the late 19th and early 20th centuries. A unique fusion of Indian traditions with European academic realism characterizes his work. Ravi Varma is particularly well-known for his exquisite portraits of Indian royalty and mythological subjects, where he depicted gods, goddesses, and epic characters with a highly realistic and visually captivating style. In my project, I've seamlessly combined the iconic Estée Lauder brand with my favorite classic paintings by Raja Ravi Varma. This artistic synthesis pays homage to Raja Ravi Varma's timeless artwork and adds a contemporary and innovative twist by incorporating Estée Lauder's skincare product.

Original Images

Estée Lauder x Raja Ravi Varma

OBJECTIVES: The advertising campaign's primary goal is to grab potential customers' attention. Using a striking and symbolic design is an effective way to achieve this. Visual appeal can be a powerful tool in drawing people in. Incorporating a classic painting by a renowned artist like Raja Ravi Varma adds an artistic and cultural dimension to the campaign. It can pique the interest of those who appreciate art and cultural references. The use of a vintage design and color scheme sets the tone for the advertisement. Vintage aesthetics can evoke nostalgia and a sense of timeless elegance, which may resonate with the target audience.

Website Design

Mobile Design

Packaging

DESIGN PROBLEM: Balancing creativity and clarity is very important. Ensure that the things created, like the pictures and words, match the product and brand. And make sure they also connect with the people you want to reach.

DESIGN PROCESS: First, I tried to understand the goal of the advertisement, which is to promote the Estee Lauder product. I chose a painting of Raja Ravi Varma, which is visually appealing. It aligns with the campaign's concept and the product with his painting. I decided on a vintage color scheme that complements the chosen imagery and resonates with the target audience.

DESIGN SOLUTION: I chose a classic painting by Raja Ravi Varma that is captivating and matches the campaign's message. And ensured the artwork brings out a feeling of beauty and artistry that goes well with Estée Lauder's products.

The images are from Google Images.

SOFTWARE: Photoshop

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