Signage
Mood Board
Stationery
Bus Stop Advertising
OBJECTIVES: The company aims to ensure that travelers have access to knowledgeable and trustworthy tour guides who can offer insights into local cultures, history, and traditions, enhancing the overall travel experience. The company's primary goal is to immerse travelers in the local culture of various destinations. This includes facilitating meaningful interactions with local communities, promoting cultural understanding, and creating memorable and authentic travel experiences. The company is committed to minimizing its environmental impact by offering eco-friendly modes of transportation for exploring local destinations. This aligns with sustainability goals and addresses the increasing demand for responsible and eco-conscious travel options.
Digital Mock Up
Flat Images - Mobile App
Flat Images - Website Design
DESIGN PROBLEM: I have designed the logo, stationery system, website, and mobile app for people of all ages who love traveling. It provides information about the company's services- explores the place with a local guide and eco-friendly transportation and all other information. The key elements that I focused on designing the objects are image, color, shape, typography, and page layout.
DESIGN PROCESS: Branding is a complex process. Each step should be well-thought-out, based on the needs of the target audience and business goals. I focused mainly on the visual presentation that would identify the character of the company and meets the need of the target audience.
DESIGN SOLUTION: I have used eye-catching images of local destinations and provided appropriate information in a user-friendly manner to attract the target audience.
The images are from Unsplash.
SOFTWARE: In Design | Illustrator
